The Last Word In Luxury

Discover the ultimate evolution of performance, luxury and technology. In this purebred performer, every moment is one to savor. Luxuriously appointed, innovatively advanced, and imbued with legendary performance. The BMW 7 Individual earned their prestigious place in the BMW lineup. In here, everything is first class. Enjoy every refinement, every detail, every moment – exactly as you want.

Engage Your Senses

TwinPower Turbo technology gives the 7 Series its voice – and delivers power equal to an M5. Advanced automotive technology allows the 7 Series to automatically adjust to driving preferences, road conditions, and even navigation – so it handles perfectly under any conditions.  Automatically regulate the airstream for maximum performance and efficiency. Ingenious flaps swing open and closed behind the grille bars, allowing cooling air to reach the engine when needed.  You’ve never heard anything like The Bowers & Wilkins Diamond Surround Sound System, who transforms your 7 Series into a private concert hall.